How much longer must a $2,850 coat last to beat a $56 replica on cost per wear?
research/garment-costperwear
How much longer must a $2,850 coat last than a $56 replica to win on cost per wear? About 46× with no resale and equal care; needs a median life near 3,100 wears to win half the time. Lifetimes, care and resale assumed. Stylised.
What it found
Combines the modelled replica costs and reported prices of garment-teardown with an assumed durability layer. With no resale and equal care the $2,850 trench must outlast a $56 replica by about 46× (52× for the $3,850 coat). With lognormal lifetimes (log-sd 0.5) and a 60-wear replica, the designer coat needs a median life near 3,100 wears to win half the time and wins about 6% of the time at 1,000; designer care of $1 per wear pushes the needed median to about 73,000. Lifetimes, care and resale are all assumed, not measured. Stylised.
A figure from its own output
Paper, code and results
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Produced with AI assistance (Claude). Results are from the code in this repository and are simulated or stylised unless the abstract says otherwise; nothing here implies affiliation with or endorsement by any lab, researcher or company cited. MIT licensed.