EU green claims checker: is your eco-friendly claim banned from 27 September 2026? Free, private

Which of your eco claims are banned in the EU from 27 September 2026?

Tick the environmental and durability claims you use in consumer marketing. You get the banned ones, the ones allowed only on a condition, the rule behind each and a safer wording.

A first read of Directive (EU) 2024/825. The claim list was written from memory and national laws differ in detail. It is not legal advice.

Your role

Who you sell to

Reference date (blank = today)

Do you use: A generic environmental claim such as "eco-friendly", "green", "climate friendly", "biodegradable" or "nature's friend"?

Do you use: A sustainability label, badge or logo you made up or a trade body awarded itself?

Do you use: "Climate neutral", "CO2 compensated" or "carbon positive" because emissions are offset elsewhere?

Do you use: A claim about the whole product or business when it only holds for one part ("sustainable shoe" when only the laces are recycled)?

Do you use: A future environmental claim such as "net zero by 2030" or "plastic-free by 2028"?

Do you use: Presenting something the law already requires of every trader as a special feature of your offer ("free of banned substance X")?

Do you use: A durability claim ("lasts 10 years", "500 washes") that the product does not meet under normal use?

Do you use: Calling a good repairable when it cannot be repaired?

Do you use: Selling a good without saying it has a feature built in that limits its durability (for example a part that wears out on a counter or schedule)?

Do you use: Pushing a software update that makes a good work worse without saying so, or calling an update necessary when it only adds features?

Do you use: Telling buyers to replace ink, filters or other consumables earlier than the technical need?

Do you use: A producer's commercial guarantee of durability longer than two years?

Choose your role and who you sell to, tick the claims you use, then click Check my claims.

Result

Claims you use

Kind	Claim	Rule	Instead

What it does, and what it leaves to you

Scope: marketing, listings, packaging text and ads aimed at consumers in the EU, by any trader of any size, wherever established.
Claims: twelve common environmental and durability claims, marked banned (unfair in every case) or conditional (allowed only when a stated condition is met). The first read lists the main ones; it is not every blacklisted practice.
Not decided: whether your evidence meets the standard, whether an ecolabel is recognised in your country, national penalties and enforcement, and sector-law conformity.

Common questions

When do the EU green claims rules start to apply?

Directive (EU) 2024/825 had to be turned into national law by 27 March 2026 and the national rules apply to consumer marketing from 27 September 2026.

Can I still say a product is eco-friendly or green?

Not as a bare generic claim. A generic environmental claim is banned unless you can show recognised excellent environmental performance, for example an EU Ecolabel. Say what is better and by how much instead.

Can I call a product climate neutral if I offset the emissions?

No. A claim that a product has a neutral, reduced or positive climate impact because of offsetting is banned. You may still describe offset spending separately as a contribution, not as the product's footprint.

Does this apply to a small shop or a seller outside the EU?

Yes if you market to consumers in the EU. The rules amend consumer-protection law, which has no small-business exemption, and they follow the consumer, not the seller's address.

Is my data uploaded anywhere?

No. Everything is calculated in your browser and nothing is sent; a test in the code asserts there are no network calls.