Which marketplace nets the most on this item?

Type one item once and see what it leaves you on ten selling channels side by side, after each one's fees. Free, no signup, and nothing you type leaves your browser.

The item

What each channel leaves you

Channel Fee rate Channel fees Net profit Margin Break-even price Price to match the best channel
Adjust the fee rates

These are editable defaults taken from this site's per-channel calculators, not a live fee schedule. If your statement says something different — a negotiated rate, a category this table does not carry, a promotional rate — put your number in and the ranking follows it. Leave a box blank to go back to the default.

Advertising you pay on each channel (optional)

Fees are not the whole cost of a sale: Etsy Offsite Ads (12–15% when they fire), eBay Promoted Listings, and Amazon or Walmart sponsored products all come off the same order. Enter what you actually pay, as a percentage of sales, on the channels where you advertise. Blank means none, and it is blank by default because the spend differs by seller far more than any fee does.

What each channel's number leaves out

    How to read this

    Every percentage here is charged on the whole order — the item price plus any shipping the buyer paid. Folding postage into the price to advertise free shipping does not avoid the fee.

    Marketplace fees are taken out of your proceeds, not paid up front, so they are not counted as cash you invested. That keeps margin comparable across channels that charge very differently.

    Subscriptions are spread over the orders-per-month figure you entered rather than ignored. That is what stops a $39.99 Amazon plan from looking free at two orders a month.

    A marketplace fee buys buyers. Your own store charges no referral fee and will almost always top this table on arithmetic — but it sends you nobody. Read that row as "what I keep on a sale I brought myself", and put the cost of bringing it against the difference.

    Which marketplace has the lowest fees? A worked comparison walks one item through six of the channels above step by step, including why the cheapest fee rate is not always the highest payout.

    Should I move off marketplaces to my own store? works the same item at five and sixty orders a month, and shows why your own store's lowest fee rate does not net the most until volume covers its subscription.

    Already selling and wondering whether you want connected analytics instead? This tool vs. Sellerboard sets a free pre-listing comparison against a paid, account-connected profit report, and says plainly what this page cannot tell you.

    Wondering why not just open each marketplace's own calculator? This tool vs. checking each marketplace separately walks through what goes wrong reconciling six tabs by hand, and what each channel's own calculator still does better.

    Need returns and shelf time in the ranking too? The where-to-sell calculator (it opens with the item above) ranks one item across eBay, Etsy, Amazon, Mercari, Reverb, Poshmark, Depop, Grailed, StockX, Whatnot, TikTok Shop, Walmart, TCGplayer, Discogs, Facebook Marketplace, your own store, and a local sale after expected returns and what one listing is worth per month of shelf.

    Have a whole catalogue?

    Bulk comparison: paste a CSV or spreadsheet rows and see the best channel for every item, plus what listing everything on one channel costs per month.

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    Fee rates change. The defaults here were current when this page was written and are inputs, not a fee schedule. Confirm against your own statement before pricing a catalogue against them.

    No warranty. This tool is provided free and as-is, without warranty of any kind, express or implied. It is not tax, financial, or business advice, and it does not replace a qualified professional. You are responsible for reviewing and verifying its output before relying on it, and for meeting any obligation it helps you prepare for. To the maximum extent permitted by law, the authors accept no liability for any loss or damage arising from its use.

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    Free and open source. If it helped you pick the right channel for an item, the code is under an MIT licence — support is entirely optional and never changes what the tool does.

    Common questions

    Which marketplace has the lowest fees?

    It depends on the category and the price. Etsy's combined transaction and payment fee is about 9.5%, eBay's final value fee about 13.6%, and TikTok Shop's US referral about 6% — but Amazon and Walmart charge by category, from 8% on electronics to 20% on jewelry. On a $40 jewelry item Amazon takes about $8 and Etsy about $3.80; on a $40 electronics item Amazon takes about $3.20 and Etsy still takes $3.80. That is why this page asks for the category before ranking anything.

    Do marketplaces charge fees on the shipping the buyer pays?

    Yes, on all of the marketplaces compared here. The percentage is charged on the whole order — item price plus whatever shipping the buyer was charged. Folding postage into the item price and calling it free shipping does not avoid the fee, because the fee follows the total the buyer pays either way.

    Is selling on my own store really more profitable?

    On fees alone, almost always — an own-store checkout pays payment processing of roughly 2.9% plus 30 cents and no referral fee at all. But a marketplace fee buys buyers. Your own store sends you none, so that higher net profit only exists for a sale you brought yourself, and the advertising or audience-building that brings it is a real cost this comparison does not include.

    Why is Faire not in the comparison?

    Faire is wholesale. The buyer is a shop paying roughly half your retail price, and the economics turn on order size and reorder rate rather than on one retail order. Ranking it beside ten retail channels would produce a number that looks comparable and is not.

    Why is Whatnot not in the comparison?

    Whatnot is a livestream auction. Commission sits on the hammer and payment processing sits on the checkout total — the item plus buyer-paid shipping and tax — with published category caps a flat retail referral rate cannot express. Ranking it beside ten fixed-fee retail channels would produce a number that looks comparable and is not. The Whatnot seller payout calculator prices that split on its own terms.

    Why is Reverb not in the comparison?

    Reverb only accepts musical instruments and gear, where the ten channels above sell almost anything, so seating it in a general-purpose ranking would read as a recommendation to list any item there — which is true for none of the other rows' inventory. Its fee shape (a marketplace percentage plus payment processing) is genuinely close to eBay's, and the Reverb fee calculator compares the two directly on the same guitar or pedal, along with offer-versus-list, shipping, and return handling.

    How does the comparison handle Poshmark's $15 cliff?

    Poshmark keeps a flat $2.95 on any sale under $15.00 and 20% of the sale price from $15.00 up, so its fee is a cliff rather than one percentage: a $14.99 item pays $2.95 and a $15.00 item pays $3.00, while a $5 item pays 59%. This comparison prices that schedule directly, takes the commission on the sale price alone, and leaves postage out of both sides because the Poshmark buyer buys the prepaid label. The Poshmark fee calculator goes further with offer and bundle arithmetic around the $15 line.

    Can I share this comparison with someone else?

    Yes. "Copy share link" puts the item, category, and any rate overrides you typed into the page's URL after a #, and copies that URL to your clipboard. A browser never sends the part of a URL after a # to a server, so the item price and costs still never leave your device, just this one link instead of your typed retype. Opening the link loads the same comparison; nothing about it is stored anywhere but in the URL itself.