A used guitar is listed at $800. You would charge $75 for shipping and pay $65 for the label. “Free shipping” can mean two different sales. Folding the $75 into an $875 list is the path on should I include shipping. This page is the other path: keep the $800 list, offer free shipping, and still buy the label. Overwrite the rates on the calculator.
| Path | Buyer checkout | Net cash | vs buyer-pays |
|---|---|---|---|
| Buyer pays shipping | $875.00 | $281.60 | +$0.00 |
| Shipping included in the price | $875.00 | $277.85 | −$3.75 |
| Local pickup | $800.00 | $273.99 | −$7.61 |
| You absorb the label | $800.00 | $208.99 | −$72.61 |
Absorbing the label keeps $208.99. That is −$68.86 versus including shipping in the price, because you stop collecting $75 and you still pay $65. Including shipping only costs the extra marketplace line on the folded postage ($3.75 here). If pickup is not free, add gas or parking as the meetup cost on the calculator — it comes out of pickup cash only.
None of those sentences is advice to raise the list or require a meetup — they are the arithmetic on the inputs above.
Marketplace and Reverb Gives apply to the item. Payment processing applies to item plus shipping charged. Change any rate on the calculator and the four paths update. Your numbers stay in the browser. Comparing this guitar to eBay, Etsy, Amazon, or your own store? The where-to-sell calculator ranks Reverb against them with this item's price, shipping, and cost already filled in.
On the worked example — $800 list, $75 shipping charged, $65 label, 5% marketplace, 3.19%+$0.49 payment — keeping the $800 list and absorbing the label leaves $208.99. Folding the $75 into an $875 list leaves $277.85. Charging the buyer leaves $281.60. Absorbing the label is $68.86 worse than including shipping and $72.61 worse than charging the buyer. None of that is advice to raise the price — it is the arithmetic on those inputs.