Sellers search for “are Etsy Offsite Ads worth it” because the fee is easy to miss on a profitable-looking listing. Offsite Ads are charged on the order total (item plus shipping charged), on top of listing, transaction, and payment fees. That is not on-site Etsy Ads. Shops under $10,000 in trailing 12-month sales typically pay 15%; shops over that threshold typically pay 12%. Replace those starting points with the rate on your statement. This page does not opt a shop in or out.
| Path | Offsite fee | Kept | ROI on cash |
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Your numbers stay in this browser. This is arithmetic from your inputs, not Etsy's live Offsite Ads schedule and not a recommendation to opt in or out. Open the order calculator to keep these fees next to Plus, Ads, and free shipping.
Etsy Offsite Ads typically charge 15% of the order total for shops under $10,000 in trailing 12-month sales, or 12% for shops over that threshold. The fee applies on top of listing, transaction, and payment-processing fees when Etsy attributes the sale to an offsite ad. Those percentages are starting points you replace with the rate on your statement.
Yes. On a $14 handmade print with $3 shipping charged, $5.50 shipping cost, and $7 in materials, the order still clears $2.44 organically and $0.39 at 12%, but loses $0.12 at 15%. Cash invested is $12.50. The order stays at or above $0.00 leftover until Offsite Ads reach about 14.3%.
No. On-site Etsy Ads is a click you buy; ACOS is spend divided by attributed sales. Offsite Ads is a percentage Etsy takes when it sends the buyer from Google or social. They stack. On the calculator's default $30 listing, 15% Offsite Ads still leave $15.98 versus $21.23 organic — the $14 print is the case that flips to a loss.