FOR EBAY RESELLERS

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See whether Offsite still pays after a bill they never have to convert.

Promoted Offsite is not the same decision as Promoted Listings Standard. Standard is a percent of a completed sale. Offsite is a bill either way. A $20 campaign that actually produces two extra sales can still pay. One extra sale for the same $20 usually does not.

Listing and Offsite campaign

Offsite vs skip

$—
extra kept by Offsite versus skip

Skip after returns
Offsite after spend
If they keep the extras
Extra sales after returns
Ad spend billed either way
Extra sales that still tie skip
Spend that still ties skip
Monthly gap vs skip

Same listing, two ad paths

Path Extra sales Ad spend Extra sales after returns If they keep the extras Expected after spend vs skip

The Offsite spend is billed even if they bounce. Extra-sale counts and the spend are inputs — not eBay’s Offsite bid or daily budget.

What this checks

Resellers search “is eBay Promoted Offsite worth it” because the campaign looks like Promoted Listings with a bigger reach. It is not. Standard takes a percent only when the listing sells. Offsite bills the campaign even if they bounce.

On the defaults — a $40 item, $6 shipping charged, 13.6% final value fee, $0.40 fixed, $12 cost, $5 outbound, $1 pack, $5 return label, 10% returns, $20 Offsite spend, two extra sales, no extra Promoted Listings on those sales — skip expects $18.11 and the campaign expects $34.33. Offsite keeps $16.22 more (+$16.22) on this campaign and +$64.88 across four campaigns. Extra sales have to stay at about 1.10, or spend has to stay at about $36.22, before Offsite matches skip.

One extra sale flips. Keep the same $20 campaign and get one extra $40 sale. Skip still expects $18.11; the campaign expects $16.22 — $1.89 less. The click you paid for did not cover the bill.

It does not tell you to turn Offsite on, and it is not tax or financial advice. Promoted Listings Standard, combined shipping, Standard Envelope, and a return-rate mix are different questions. Compare Promoted Listings Standard versus skip, combined shipping versus two labels, a quantity discount versus selling separately, Standard Envelope versus a tracked label, local pickup versus the label, what a return rate still leaves, a partial refund versus taking the return, or auction vs Buy It Now on the main eBay fee calculator.

Common questions

Is eBay Promoted Offsite worth it?

Promoted Offsite is billed whether the buyer purchases or not. Promoted Listings Standard is a percent of a completed sale. On the calculator defaults (a $40 item, $6 shipping, 13.6% final value fee, $12 cost, $5 outbound, $1 pack, 10% returns, $20 Offsite spend, two extra sales) skip expects $18.11 and the campaign expects $34.33. Offsite keeps $16.22 more. Extra sales have to stay at about 1.10 before Offsite matches skip. That is arithmetic on your inputs, not advice to turn Offsite on.

When does skipping Promoted Offsite beat the campaign?

When the extra sales do not cover a bill that is charged either way. On the same $40 listing, one extra sale for a $20 campaign expects $16.22 against $18.11 for skip — $1.89 less. The click you paid for did not cover the campaign.

Is Promoted Offsite the same as Promoted Listings Standard?

No. Promoted Listings Standard is a percent taken only when the listing sells. Promoted Offsite is a campaign spend billed even if they bounce. Extra Offsite sales can still pay Standard too if the listing is already promoted — set the Offsite sale promoted rate to match that listing, or to 0 if those extra sales would not also pay Standard.