What does an app subscriber really leave you after store fees?

What does an app subscriber really leave you?

Enter your price, the store's fee, refunds and churn. You get what each charge nets after fees, what a subscriber is worth over their life, how long payback takes at your cost per subscriber, and what a web checkout would change.

Your numbers, not financial advice. Store rates, small-business programs and linking rules belong to the stores and change, so every value is editable. Nothing is uploaded: inputs are used in this browser tab only.

Your subscription

Price per month ($) Tax or VAT included in price (%) Store fee, first year (%) Store fee after one year (%) Refund rate (%) Monthly churn (%) Cost to acquire a subscriber ($) Web checkout fee (%) Web checkout fixed fee ($) Months to count

One subscriber

Line	Amount

If churn moves

Monthly churn	Value per subscriber	Value / cost	Payback month

If the store fee tier changes

Fee, year one / after	Value per subscriber	Value / cost	Payback month

Churn is the number to measure yourself: count how many of a cohort renew each month. A guess from the first week is not the long-run figure.

What's recognised

Input	Handling

More: What a 30 vs 15 percent store fee does to subscriber value, and when churn matters more.

Common questions

How much of an app subscription do I keep after the App Store or Google Play fee?

At a 30 percent store fee, 3 percent refunds and no tax, a $9.99 monthly charge leaves $6.78 in year one. Where the store's lower rate applies after a subscriber's first year, the same charge leaves $8.24 afterwards. Enter your own rates; they are the store's and change.

What is a subscriber worth at 8 percent monthly churn?

On the default numbers a subscriber pays for about 11.9 months out of 36 and is worth $86.35 after fees and refunds. Halving churn to 4 percent raises that to $144.48, which is why churn moves the answer more than the fee tier does.

How much can I spend to acquire a subscriber?

The calculator shows the most you can spend per subscriber and still pay back within 12 months, $53.62 on the defaults, and the month your typed cost per subscriber pays back, month 5 at $25.

Does this give advice or use store data?

No. It does arithmetic on the numbers you type. Store rates, small-business programs and rules on linking to a web checkout belong to the stores and differ by country, so every value is editable. It is not affiliated with Apple or Google and nothing is uploaded.