Date type 1
For example peak Saturday.
How many such dates your calendar has.
What you charge today.
Events booked at that price.
Enquiries lost because the date was taken. Zero if you never sell out.
Catering, cleaning, staff and insurance per event, not rent or salaries.
Percent fewer bookings per 1% price rise. About 1.5 for peak, 2 to 3 for weekdays.
Zero means your cost.
Zero means double today's price.
Date type 2
For example peak Saturday.
How many such dates your calendar has.
What you charge today.
Events booked at that price.
Enquiries lost because the date was taken. Zero if you never sell out.
Catering, cleaning, staff and insurance per event, not rent or salaries.
Percent fewer bookings per 1% price rise. About 1.5 for peak, 2 to 3 for weekdays.
Zero means your cost.
Zero means double today's price.
Date type 3
For example peak Saturday.
How many such dates your calendar has.
What you charge today.
Events booked at that price.
Enquiries lost because the date was taken. Zero if you never sell out.
Catering, cleaning, staff and insurance per event, not rent or salaries.
Percent fewer bookings per 1% price rise. About 1.5 for peak, 2 to 3 for weekdays.
Zero means your cost.
Zero means double today's price.
Date type 4
For example peak Saturday.
How many such dates your calendar has.
What you charge today.
Events booked at that price.
Enquiries lost because the date was taken. Zero if you never sell out.
Catering, cleaning, staff and insurance per event, not rent or salaries.
Percent fewer bookings per 1% price rise. About 1.5 for peak, 2 to 3 for weekdays.
Zero means your cost.
Zero means double today's price.
Date type 5
For example peak Saturday.
How many such dates your calendar has.
What you charge today.
Events booked at that price.
Enquiries lost because the date was taken. Zero if you never sell out.
Catering, cleaning, staff and insurance per event, not rent or salaries.
Percent fewer bookings per 1% price rise. About 1.5 for peak, 2 to 3 for weekdays.
Zero means your cost.
Zero means double today's price.
Leave a date type's dates or price at zero to leave it out.
Result
Questions venue owners ask
How should a wedding venue price Saturdays versus weekdays?
Price each kind of date on its own demand. A Saturday that sells out every season, with enquiries turned away, is underpriced: raising the price loses few bookings until the date type stops selling out. A weekday that rarely books is limited by demand, so the best price sits close to your cost of hosting scaled by how price-sensitive couples are. The tool finds each price exactly.
What is price sensitivity (elasticity) for a venue?
It is the percentage drop in bookings for each 1 percent rise in price. A value of 2 means a 10 percent price rise loses about 20 percent of bookings. Peak dates are usually less sensitive than weekdays. If you have raised prices before, use what you saw; otherwise run the tool at a low and a high value and read the stress test.
Why count turned-away enquiries?
A calendar that is full hides true demand. If you booked all 26 peak Saturdays and turned away 14 more couples, demand at today's price is 40, not 26. Without that number no tool can tell you how far a sold-out date can rise.
Does the tool include fixed costs?
No. It maximises contribution: price minus what each event costs you to host (catering margin share, cleaning, staff, insurance per event). Rent, mortgage and salaried staff are the same at any price, so they do not change the best price.
Is this financial or pricing advice?
No. It is arithmetic on figures you type, using a simple constant-elasticity demand curve. Real demand also depends on season, reviews, competitors and deposits. Test price changes on future dates before applying them everywhere.
Not decided
Whether your price-sensitivity numbers are right, how a price change on one date type moves couples to another, competitor prices, seasonal shifts within a type, package add-ons, deposits and cancellations, and fixed costs. Every date in a type is treated as identical.
Related tools: the wedding budget allocator and the wedding florist proposal calculator.