← Newsletter sponsorship rate calculator
Paved is a newsletter sponsorship marketplace: you list your newsletter, advertisers browse hundreds of publications by category and audience size, and they book a sponsorship at the price you set (or a rate its Smart Pricing tool suggests from marketplace demand). Paved handles discovery, booking, and payment for a 30% commission on every sponsorship it books.
That makes Paved the right choice for finding advertisers you don't already have, and running the whole booking and payment process through a marketplace. This page answers a narrower question: for a sponsor you already have — your own network, a cold pitch, a returning advertiser — what should you actually charge, free, with no listing and no cut of what you negotiate directly.
| Question | Where to answer it |
|---|---|
| I don't have a sponsor yet — where do I find one? | Paved's marketplace, or another advertiser network. |
| I already have a sponsor (or a lead) — what should I quote them? | This calculator — enter your numbers, get a price range immediately, nothing listed. |
| What's a typical range across the whole market, by list size? | Paved's published benchmarks, drawn from its own marketplace bookings. |
| What's a defensible range for my specific subscriber count, open rate, and niche? | This calculator's own CPM-per-opens math — see where the benchmark ranges come from. |
| Can I get an answer without listing my newsletter or giving up a commission? | This calculator — a static page, no sign-up, no booking, no cut. |
This tool needs no account and lists nothing: it is a static page, the arithmetic runs in your browser, and your subscriber count, open rate, and every other figure stay on this device — nothing is uploaded anywhere, there is no marketplace listing, and no commission on whatever you and your sponsor agree to.
They solve different problems. Paved is a marketplace: you list your newsletter, advertisers browse and book a spot at the price you set (or Paved's Smart Pricing suggests), and Paved handles discovery, booking, and payment in exchange for a 30% commission on the sponsorship. This page is a free calculator: no listing, no advertiser discovery, no commission. You enter your subscriber count, open rate, and niche, and it gives you a price range to quote a sponsor you already found yourself — through your own network, a cold pitch, or a returning advertiser.
Not exactly the same inputs, but a similar idea. Paved's own guidance says sponsorship rates vary enormously by reach and reputation — indie newsletters listing spots as low as $100, with market averages cited around $5,000 and larger publications commanding thousands more — and its Smart Pricing tool suggests a rate from marketplace demand data it collects across its network. This calculator has no marketplace data to draw on; it applies commonly cited CPM-per-1000-opens benchmark ranges to your own subscriber count, open rate, and niche instead, so the range is grounded in your own numbers rather than what Paved's advertiser pool happened to book this quarter.
Not to publish through. Paved does not charge advertisers a platform fee, but it charges publishers a 30% commission on every sponsorship booked through its marketplace. This calculator has no listing, no booking flow, and takes no cut of anything — it is a free static page that only computes a price range.
No. This site is not affiliated with, endorsed by, or sponsored by Paved, and this page is not a review of it. Paved is a trademark of its owner, named here only to describe what this calculator is for. The commission and benchmark figures described above are drawn from Paved's own published materials rather than measured by us, and marketplace fees, plans and listing requirements change — check Paved's current terms on their site before relying on any number here.
Also: Where these benchmark ranges come from and how to use them.