The worked example
A studio is open 36 hours a week and booked 70% of them. Overhead is $1,400 a month, which is $12.82 per booked hour. Cards cost 2.9% plus $0.30, 8% of bookings are no-shows, 25% deposits are kept, each appointment needs 15 minutes of turnover, and the owner wants $45 an hour.
Per service, with profit counted per chair hour including turnover:
| Service | Price | Profit per hour | Price for $45/hr |
|---|---|---|---|
| Classic full set | $150.00 | $42 | $156.95 |
| Volume full set | $200.00 | $47 | $194.67 |
| 2-week fill | $65.00 | $29 | $86.54 |
| 3-week fill | $80.00 | $30 | $104.40 |
| Removal | $25.00 | $23 | $39.27 |
Only the volume set clears the target. The fills, the bulk of the week, earn about two thirds of it, because a 60-minute fill at $65 has the same supplies, fees and turnover as a set but a third of the revenue.
What a client is worth
A client who rebooks 75% of the time after every visit, for up to 10 fills, is expected to book 2.8 fills after the set. Over that lifetime the Classic full set plus fills earns $198 in 5.8 chair hours, $34 an hour. To reach $45 an hour across the lifetime at this rebooking rate, the set would need to be $217.94.
The same table, for your own prices: open the calculator.
Common questions
How much should I charge for a full set of lash extensions?
Start from your own numbers, not the neighbourhood average: the chair hours the set takes including turnover, supplies, card fees, no-show loss and a share of the studio overhead, plus the hourly you want to take home. The price that covers all of it is the price to charge. This calculator solves for it service by service.
Are lash fills worth doing at a low price?
Fills are the repeat business, but they are also the shortest, cheapest appointments, so a fill priced to look friendly often earns the least per hour. Enter your fill price and rebooking rate to see whether the client's lifetime, set plus expected fills, still reaches your target hourly.
How do I work out overhead per hour for a lash studio?
Add rent or booth fees, insurance, software, utilities and recurring costs for a month, then divide by the hours you are actually booked: hours open per week times 52 divided by 12, times the share of those hours that are booked. A studio booked 70% of the time carries a third more overhead per booked hour than one booked 100%.
How low can a new-client promotion go?
Low enough that the client's lifetime still earns your target hourly, assuming they rebook at the rate you enter. The tool shows that floor. If your fills already earn less than your target, no set discount is safe.
Is my pricing data uploaded?
No. Everything runs in your browser, there are no accounts, and nothing is sent to a server. Use Save to download a scenario file.
Is this business or tax advice?
No. It is arithmetic on the numbers you type. Your tax, licensing and insurance position depends on where you work; check with an accountant or your state board.