A private pricing tool for independent rental operators
Price the booking, not just the day rate.
Find the booking price and monthly utilization your equipment needs after ownership, delivery, cleaning, damage reserve, and idle time are counted.
Booking assumptions
How to use the result
The minimum booking price recovers the asset's allocated ownership cost plus booking-specific costs. Break-even bookings per month is how many of this booking it takes to cover monthly ownership at this contribution; the day-share row is those bookings times rental days, divided by available days. These are arithmetic scenarios, not a guarantee of profit, and they are not a recommended price.
Common questions
Why is the minimum price sometimes higher than the target-margin price, and sometimes lower?
They are built from different pieces. The minimum price recovers booking-specific costs, this booking's ownership cost, and this booking's share of your monthly fixed overhead — on the defaults, $77 booking costs + $26.67 ownership + $7.50 of amortized monthly overhead = $111.17. The target-margin price applies your target margin to booking costs and ownership only, with no monthly-overhead add-on: $103.67 marked up to a 35% margin is $159.49. On the defaults the margin price wins, but a low margin target paired with a large per-booking share of monthly overhead can flip that. Always quote at least the higher of the two.
How does the asset's purchase price turn into a per-day cost?
Purchase cost divided by recovery life in rental days, then multiplied by the days this booking uses. On the defaults, a $2,400 asset with a 180-rental-day recovery life is $13.33 a day, so a 2-day booking carries $26.67 of ownership cost. A shorter recovery life — expecting to replace or overhaul the asset sooner — raises this number for every booking, not just long ones.
What does “break-even bookings per month” actually count?
How many bookings like this one, in a month, it takes for their contribution (booking price minus booking-specific costs and this booking's own ownership-cost share) to cover your monthly fixed overhead. On the defaults that is $75 fixed overhead ÷ $76.33 contribution ≈ 0.98 — just under one booking a month covers the fixed side. The day-share row turns that into a percentage of your available rental days (0.98 bookings × 2 days ÷ 20 available days ≈ 9.8%), so you can see how much of the month's capacity break-even actually consumes. A booking whose contribution is zero or negative never breaks even at any volume, however small fixed overhead is — see the next question.
What does it mean if my contribution is negative?
The booking price does not even cover its own booking-specific costs and ownership share before monthly fixed overhead is counted at all — every booking at that price loses money outright, and no amount of volume fixes it. Raise the price, cut booking-specific costs, or shorten the rental days before accepting bookings at that number.
Can I use this for more than one type of booking or asset?
Run each one separately. Rental days, delivery/cleaning/damage costs, and ownership recovery all differ by booking length and asset, so a single run only describes the scenario you typed in. Save a draft for each booking type you quote regularly rather than averaging them into one number.
Is my data uploaded anywhere?
No account and no network requests — everything runs in your browser. Saved drafts live in this browser's local storage, the downloaded quote snapshot is a plain-text file you keep yourself, and “Copy share link” encodes the same booking fields into the page's own URL fragment (never sent to a server) so you can hand a live, editable scenario to a partner or customer. Anonymous feature counts are local-only and optional; the button above turns them off.